Company Background:
Our client is a well-known MNC company in various technology and services industries.
 
Description:
A Senior Marketing Manager is responsible for defining the marketing strategy for a geography based on market analysis, coordinating the marketing activities within a modality or segment, ensuring product pricing and defining Go To Market strategy to deliver customer satisfaction and business results. 
He/She also is responsible for leading and energizing multifunctional teams through the marketing process as well as rolling-out the marketing strategy (including training) to the sales force
 
Key responsibilities/essential functions include:
 
Strategic Marketing:

• Developing a market analysis and understanding based on Regional Marketing, Sales and Customer Demand, Industry Insight, Macro economical indicators, Healthcare trends, competitive analysis, Service needs and financial simulation
• Identifying and analyzing trends, creating long-term plans and alternative strategic scenarios to identify growth opportunities for the business
• Ensuring proper market segmentation is conducted and consequent product positioning is coherently maintained
• Be the voice of local teams to Global Upstream Marketing to ensure that product strategy addresses market needs
   
  Operational Marketing-Definition of Marketing Plan:
• Customer: build a strategy for collaboration with universities and reference sites
• Competition: lead marketing intelligence processes to have up-to-date information on competitive marketing 
• Company: develop overall plan for executing the strategy relative to the portfolio/ segment/ products by interacting with other GEHC businesses and/ or Care Areas
• Support international marketing activities such as exhibitions, seminars, user group meetings selling tools coordination...training/ education...Promotion
• CECOR process knowledge gatekeeper for marketing
• Provide feedback for the WWPP based on a clinical application vision and considering the competitive roadmap, provide necessary input for Growth Playbook
   
   
  Quality Specific Goals:
   
  
• Aware of and comply with the it Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
• Complete all planned Quality & Compliance training within the defined deadlines
• Identify and report any quality or compliance concerns and take immediate corrective action as required
   
  Required Qualifications: (outline the minimum requirements)
   
  
• Relevant degree or professional experience (MBA or engineering degree preferred) in Life Science or related area
• 5+ years professional experience in B-to-B and or B-to-C Marketing
• Very good technical and/ or clinical knowledge
• Language proficiency in English,
• Good project management skills, i.e. experience to motivate and lead multi-functional, cross-cultural project teams
• Excellent communication skills on all organizational levels
• Strong results-orientation
• Process skills
• People Management skills
• High work standards: reliable, responsive and attention to detail
• Demonstrates solid it Values and Growth Traits
   
   
  Preferred Qualifications:
• Experience in medical industry
• Other European languages in addition to English