Company Background:
Our client is a well-known MNC company in various technology and services industries.

Description:
Define and develop elements of a strategy to address various Biopharmaceutical markets.   Identify priorities for the businesses that will have greatest commercial potential.  Coordinate strategic business and marketing activities for both new and existing products, applications and solutions. 

Key responsibilities include (but are not limited to):

• Help to develop a strategy to address various Biopharmaceutical markets.  This includes:
 Defining the strategy for the growth (sales and profitability)
 Obtaining the input and buy in of key stakeholders within the modalities/P&Ls
 Driving the delivery of the strategy cross-business
 Partnering with Business Development to identify new business opportunities
• Develop and maintain in-depth knowledge and understanding of trends and requirements in the defined healthcare market.
• Coordinate the 'virtual' cross-functional and cross-business team that will deliver on the strategic business and marketing priorities in the

healthcare area.
• Help to identify the product or application profile required to meet current unmet needs and take the lead role on portfolio management.  Partner

with Business Development and Technology to identify and evaluate the value of new concepts and technologies from both a scientific and commercial

perspective.
• Develop the business cases for lead projects (for presentation to the Portfolio Strategy board) and lead such projects through to launch. Transition

to product and operational marketing post-launch.
• Assist with transformational projects in partnership with coordination with Business Development.
• Provide input to S1 on transformational and cross-business opportunities.
• Align cross-business marketing resources around healthcare market priorities and ensure we deliver common messaging and a holistic value proposition

for the customer.
• Direct market research and analysis.
• Participate in the development of pricing strategies for existing and new products.

Quality Specific Goals:
1. Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and

regulations as they apply to this job type/position
2. Complete all planned Quality & Compliance training within the defined deadlines
3. Identify and report any quality or compliance concerns and take immediate corrective action as required

Qualifications:
1. Bachelor's Degree in Marketing, Biotechnology or related field
2. 8+ years experience in marketing, product marketing or related field
3. Excellent oral and written communications skills both in Chinese and English
4. Strong analytical and process skills

Preferred Qualifications:
1. MBA or Master's degree in Marketing, Business Administration or related field
2. Deep marketing expertise in strategy, market analysis and product commercialization
3. Leadership skills to lead teams and shape/lead growth vision and marketing strategy
4. Innovation ¨C develop new ideas through collaboration and execute on creative ideas
5. Team oriented ¨C ability to motivate and work well with diverse, cross-functional teams