Company Background:
Our client is a well-known MNC company in various technology and services industries.

Description:

The CS China Strategic Marketing Manager is responsible for initiating and spearheaded marketing strategy throughout the organization, aligning strategic execution across Greater China for all CS P&Ls to drive innovation and growth.  This person is also responsible for defining and developing a common strategy to address CS healthcare markets, such as Ultrasound, MS/Dcar and LSS etc.   In addition, he/she will set priorities to match market needs and growth potential. 

Key responsibilities include (but are not limited to):

• Commission broad market research to identify market opportunities
• Collecting the benefits sought & unspoken needs of all customer segments 
• Define and develop a strategy to address CS  markets, such as Ultrasound, MS/Dcar and LSS etc .Owning the Growth Playbook process
• Develop and maintain in-depth knowledge and understanding of trends and requirements in the defined healthcare market.
• Working closely with Business Development on acquisition exploration and growth potential
• Continually evaluate the product portfolio versus customer needs and competitive actions to identify opportunities for rationalization (LEAN) and strengthening
• Developing China CS marketing plan (with input from stakeholders), and value proposition which is provided to product segment and regional teams for localization & execution
• Identifying points of intersection and creating collaboration with other GE P&Ls and businesses
• Leading segmentation effort across all P&Ls in CS China 
• Ensuring regional/operational plans & executions are in accordance with stated global marketing plan (value proposition, positioning, marketing mix, etc.)
• Align cross-business marketing resources around healthcare marketing priorities and ensure common messaging and a holistic value proposition for the customer.
• Direct market research and analysis in the care areas.
• Attract and retain world-class commercial talent.

Quality Specific Goals:

• Aware of and comply with the  Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
• Complete all planned Quality & Compliance training within the defined deadlines
• Identify and report any quality or compliance concerns and take immediate corrective action as required

Qualifications:

• Bachelor's Degree in Marketing, Business Administration or Engineering, or equivalent ( 10 years experience in product marketing (in addition to a Bachelor's Degree in Marketing, Business Administration, or Engineering)
• 3 years experience in Marketing leadership with direct reports
• Excellent oral and written communications skills

Preferred Qualifications:

• MBA or Master's degree in Marketing
• Deep marketing expertise in market & customer insights, product commercialization and branding
• Healthcare product/industry acumen
• Leadership skills to lead teams and shape/lead growth vision and marketing strategy
• Innovation ¨C develop new ideas through collaboration and execute on creative ideas
• Strong analytical and process skills
• Team oriented ¨C ability to motivate and work well with diverse, cross-functional team